With thirty years of experience in the sports business, she began her career at Media Partners, then Infront Sports & Media, where she held increasingly senior roles in event management, media rights acquisition and sales, and the development of various assets within the company’s portfolio. She rose to the position of Senior Director Media Sales & Operations, leading the global media sales and operations department.

From 2010 to 2022, as part of her responsibilities at Infront, she contributed to the steady growth of Lega Serie A’s international media rights. In December 2022, she joined Lega Serie A as Head of the International Media Rights Department, with the goal of managing the in-house sales process for seasons beyond 2023/2024 and shaping the League’s international development strategy.

She boasts extensive expertise in commercial and strategic analysis, audiovisual rights segmentation, media market research and trend evaluation, international negotiations, contract management, and event implementation.

She graduated with honors in Foreign Languages and Literatures, specializing in Information Sciences and Social Communications, from the Università Cattolica del Sacro Cuore in Milan.